The 2010 Vodafone Premier Club prize is the Grand Canyon and Las Vegas. The prize (as is the location) is big and bold and the site design needed to match this. We used touched-up powerful landscape vistas to create the magic of this vast area of the USA. The spiritual home of Elvis, and showmen such as Evel Knievel were not lost in the site's inspiration. You might even see a shiny UFO sparking in the sky!

The program is organised by AddingValue (Marketing and Events).

The site contains rich media, videos, slideshows, a blog as well as a mechanism for participants to view their standings. The brief was to make all of this also works on the Apple iPad as well as non-flash enabled browsers.

The brief was very specific in its requirements but broad in allowing us project execution methods. Between the corporate guidelines and short timeframe we had - our work was cut out to deliver a fully functional, shiny new site.

The site contains the teasing video promotions for the prize's holiday destination, blog and interactive mechanisms to create user participation. There are lots of prizes to be won for the best Blog entry etc.

Users can vote on each other's blog and discussion board entries to give the judges an idea of what was most useful the other site visitors.

The backend is fully manageable by the client as to what is displayed.